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IRM UK | Strategic Enterprise Design
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Enterprise/Business Architects and other change agents in the enterprise are challenged to deliver increased impact and value. This intense two day course prepares delegates to go beyond mapping current complexity and taking incremental steps ahead. The Enterprise Design Framework allows bridging strategic intent with tangible results, and making strategic design thinking and practice work with the complexity and ambiguity of enterprise environments.

11/28/2017 to 11/29/2017
When: 28 - 29 November 2017
Tuesday and Wednesday
Where: etc.venues Farringdon - The Hatton
51-53 Hatton Garden
London EC1N 8HN
United Kingdom
Presenter: Milan Guenther and Benjamin Falke
Contact: +44 (0)20 8866 8366

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Strategic Enterprise Design

Use code AEA10 to receive 10% AEA member discount when registering!!

Register On-line:
28-29 November 2017, London

Seminar Fee 
£1,245 + VAT (£249) = £1,494


Classic data warehouse architectures are made up of a chain of databases. This chain consists of numerous databases, such as the staging area, the central data warehouse and several datamarts, and countless ETL programs needed to pump data through the chain. This architecture has served many organizations well. But is it still adequate for all the new user requirements and can new technology be used optimally for data analysis and storage?

Integrating self-service BI products with this architecture is not easy and certainly not if users want to access the source systems. Delivering 100% up-to-date data to support operational BI is difficult to implement. And how do we embed new storage technologies, such as Hadoop and NoSQL, into the architecture?

It is time to migrate gradually to a more flexible architecture in which new data sources can hooked up to the data warehouse more quickly, in which self-service BI can be supported correctly, in which OBI is easy to implement, in which the adoption of new technology, such as Hadoop and NoSQL, is easy, and in which the processing of big data is not a technological revolution, but an evolution.

The architecture that fulfills all these needs is called the logical data warehouse architecture. This architecture, introduced by Gartner, is based on a decoupling of reporting and analyses on the one hand, and data sources on the other hand.

The technology to create a logical data warehouse is available, and many organizations have already successfully completed the migration; a migration that is based on a step-by-step process and not on full rip-and-replace approach.

In this practical course, the architecture is explained and products will be discussed. It discusses how organizations can migrate their existing architecture to this new one. Tips and design guidelines are given to help make this migration as efficient as possible.

Learning Objectives

•    Understanding the extraordinary value proposition of design and architecture for enterprise stakeholders and their challenges
•    Shaping an Enterprise Design approach suited to individual organizational cultures
•    Learning how to use Enterprise Design tools and methodologies in response to strategic challenges and topics
•    Fluency in key enterprise aspects and modelling techniques adapted to stakeholder groups and their concerns
•    Developing strategies to support radical shifts and continuous value delivery in dynamic post-digital environments

Course Outline

Working with the Enterprise as a Playing Field
•    Understanding enterprises as ambitious endeavours in a context of complexity
•    A strategic design approach to shift enterprises and maximize value
•    Understanding Enterprise Awkwardness and the crisis of trust
•    Framing strategic challenges and engaging key stakeholders to reshape enterprise-people relationships
•    Applying the Enterprise Design Framework in daily work

Stack: Establishing the Scope for Strategic Enterprise Design
•    Collaboratively exploring potential futures in a volatile environment
•    Identifying, understanding and prioritizing key aspects to consider
•    Casting competent cross-disciplinary teams ready for enterprise ambiguity
•    Navigating the diversity of concerns and intermingled aspects
•    Stack Breakout session: developing and framing your Enterprise Design challenge

Sprint: Enabling Processes of Innovation and Transformation
•    Establishing rapid design thinking and practice in the enterprise
•    Shaping a design/architecture process model suited to your environment
•    Integrating creative, lean and agile approaches with project management
•    Embracing innovation through unexpected turns while keeping touch with reality
•    Sprint Workshop: Deploying Sprints as rapid and holistic design processes to tackle key challenges

Playbook: Developing Enterprise Design Competency in Your Organization
•    Managing strategic intent and designing for impact
•    Realizing and communicating design and architecture value
•    Integrating Strategic Enterprise Design into your business environment
•    Managing portfolio of opportunities, investments and outcomes
•    Playbook Breakout session: Establishing Enterprise Design Management

Model: Creating Killer Models that Work Effectively and Matter to Their Audiences
•    Modelling enterprises to inquire, collaborate, communicate and transform
•    Overcoming standard model bias and doing effective model meta-design
•    Developing killer models as integrated and connected views on the enterprise
•    The Enterprise Design Modelling Language (EDML) and other Tools
•    Modelling Workshop: Developing an effective Enterprise Design Model

Platform: The Future of Enterprise Design and Your Business
•    Understanding the role of IT and Interactive in a post-digital world
•    Activating change agents and connectors in the enterprise
•    Meta-design for dynamic, fractal and generative systems
•    Launching your Enterprise Design Platform
•    Facilitated discussion: Your Take Aways and Next Steps

Who It's For

•    Enterprise Architecture/Design Lead, Head of Digital
•    Enterprise Architect, Business Architect, Information Architect
•    Business Analyst, Business Designer, UX Designer
•    Enterprise Designer, Service Designer, Brand Strategist
•    C/VP-Level Executives in Digital, Customer Experience and Operations
•    User/Customer Experience Strategist, Consultant


Managing Partner, eda.c, France

Milan Guenther is a Managing Partner at eda.c, a strategic design consultancy with offices in Paris and Düsseldorf. He is the author of INTERSECTION, a book introducing the Enterprise Design approach for holistic design in complex enterprises. Milan works with Google, SAP, Boeing, Toyota and the UN, as well as smaller organisations and start-up companies. He has been a designer and architect for over 12 years. Before co-founding eda.c, he worked as a freelance UX strategist and created a social software start-up. Milan co-leads the Paris chapter of the Interaction Design Association. Follow Milan on Twitter: @eda__c. 

Managing Partner, eda.c, France

Benjamin Falke is a co-founder and managing director of eda.c, a strategic design consultancy based in Paris and Düsseldorf. Benjamin has worked on strategic design initiatives for organizations of all sizes from different industries for several years. He focuses on aligning perspectives of people, business, and technology to create impactful strategies and concepts. Benjamin is a contributor to the Enterprise Design Framework, a set of tools to help organizations realize and use the power of design. He is part of the organising team behind the INTERSECTION Conference series 

Seminar Fee 
£1,245 + VAT (£249) = £1,494

Register On-line:
28-29 November 2017, London

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