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Business Process Management/Enterprise Architecture Conference Europe 2014
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Europe’s only Co-located Conferences on Business Process Management and EA. This event provides a unique opportunity to discover the latest approaches and innovative ideas to both BPM and EA and benefit from the synergies between them. Choose to attend 1, 2 or 3 days of the event.

6/16/2014 to 6/18/2014
When: Monday through Wednesday
Where: Radisson Blu Portman Hotel
22 Portman Square
London W1H 7BG
United Kingdom

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AEA Members receive a 10% discount when registering!
Please quote discount code AEA10

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Europe's Foremost Independent
Business Process Management Conference

Co-located with the
Enterprise Architecture Conference Europe 2014
EAC2014 Banner

Why Attend This Event in 2014

  • Europe’s only Co-located Conferences on Business Process Management and EA. This event provides a unique opportunity to discover the latest approaches and innovative ideas to both BPM and EA and benefit from the synergies between them. Choose to attend 1, 2 or 3 days of the event.
  • Designed by Practitioners for Practitioners. Being neither analyst nor vendor-led, the conferences provide diverse and wide-ranging perspectives on BPM and EA, informed by practical experience.
  • Excellent Mix of Vision, Theory and Implementation. Discover new approaches and innovative ideas, while at the same time learning from organisations who have benefited from implementing world-class EA and BPM approaches and solutions.
  • World Class Contributors. Learn from the leaders in their field including Roger Burlton, Euan Semple, Ron Ross, Alec Sharp, John Zachman, Chris Potts, Mike Rosen, Martin Sykes, Peter Mattijssen and many more….
  • Established, recognized and respected conferences. These conferences have brought practitioners, experts and thought-leaders together from around the world for many years, uncovering strategies for success in delivering world-class products, services, processes and systems.
  • Sixteen ‘fast track’ pre-conference  workshops. Choose from an unparalleled range of tutorials and workshops on specific topics to get quickly up-to-speed or fine tune your performance.
  • Exhibition and Networking Opportunities. Network with an outstanding group of BPM and EA delegates and speakers. BPM and EA solution providers will be available during the main conference to demonstrate the latest in software and services available and give you the benefit of their insights.
  • Get Value for Money. Choose from more than 50 sessions, with 2 tracks on Business Process Management, 2 tracks on Enterprise Architecture and 1 joint track on Business Architecture. Whether you are just getting started or looking for more advanced knowledge you will find sessions that address issues you are facing and people who can advise you.
2014 Speakers Include:
Roger Burlton
Roger Burlton
 Alec Sharp
Alec Sharp
 Brett Champlin
Brett Champlin
 Euan Semple
Euan Semple
Daryl Wilkinson
Daryl Wilkinson
Head of Group 
Digital Development
Building Society
 Frits Wiegel
Frits Wiegel
Senior Director -
Business Process
 Viktor Petermann
Viktor Petermann
Head of 
Business Architecture
Group Products
 Neal Oswald
Neal Oswald
Senior Vice President,
Process Management
Retail and 
Business Banking

Chris Potts
Chris Potts
Dominic Barrow
 John Zachman
John Zachman
 Roger Burlton
Roger Burlton

Euan Semple
Euan Semple

Daryl Wilkinson
Daryl Wilkinson
Head of Group 
Digital Development
Building Society
 Philip Hellyer
Philip Hellyer
Enterprise Architecture
Group Lead
Warehouse Group
 Yuval Dvir
Yuval Dvir
Director of 
 Timothy Blaxall
Timothy Blaxall
Chief Business
Architect, Global Life
Zurich Insurance 


Monday, 16 June 2014 • Pre Conference Workshops
Full Day WorkshopGetting Started in EA
Sally Bean, Sally Bean Ltd
Half Day
Morning Workshops
EA for Executive Consumption - How to Support Executives in Strategic Planning and Execution
Louise Harris, SToS Consulting Inc
Agile EA in Practice
Ylva Linderstam, Jönköping City Council
Boel Ohlin, Swedish Board of Agriculture
Enterprise Architecture: The Issue of the Century
John Zachman, Zachman International
The Foundation of Business Architecture
Roger Burlton, BPTrends Associates
Sasha Aganova, MetaPower
Introduction to Strategic Enterprise Design 
Dennis Middeke, eda.c
Milan Guenther, eda.c
Business Rules: Architecting Guidance (Not Technology)
Ron Ross, Business Rule Solutions, LLC
The Second Wave of Lean
Peter Matthijssen, BiZZdesign
Use Customer Experience Modeling to Drive Process Improvement and Redesign
Brett Champlin, Association of BPM Professionals
Half Day
Afternoon Workshops
Enterprise Investment: Combining Enterprise Architecture with Investment Portfolio Management
Chris Potts, Dominic Barrow
Forming an Information Centric Architecture for Increased Business Agility
Håkan Edvinsson, Informed Decisions
Architecture Programs that Work
Michael Rosen, Wilton Consulting Group
Leveraging Dynamic Capabilities
Michael McDermott, MDM Consulting
Innovation - From Gatekeeper to Innovator: How Corporate IT can Reinvent Themselves to Power the Networked, BYOD Worlds
Euan Semple.
Setting Up and Developing your BPM Center of Expertise
Giles Morin, BPMPLUS Inc.
Running a Successful Process Scoping and Mapping Session - Getting the Best Results in the Least Time
Alec Sharp, Clariteq
How to do Process Discovery in your Organisation?
Doug Coombs, IBM
Neil Smith, IBM
Rajni Roshan, IBM
08:30 - 09:30 Registration    •    11:00-11:15 Tea/Coffee Break    •    12:45-14:00 Lunch    •   15:30-15:45 Tea/Coffee Break
Tuesday, 17 June 2014 • CONFERENCE DAY 1 & EXHIBITS
Conference Welcome
Chris Potts, Dominic Barrow
Roger Burlton, BPTrends Associates
PLENARY KEYNOTE: Who Cares?: Getting a Grip on your Stakeholders' Needs and Expectations
Roger Burlton, BPTrends Associates
Networking Break & Exhibits
 Hands on EAInnovations in EABusiness 

BPM Insights from Leading PractitionersBPM Insights from the Gurus
Architecture-Led Strategy, Planning and Execution
Gustav Toppenberg, Cisco
Digital Architecture - Building Enterprise Architecture for Innovation
Oliver Bossert, McKinsey  
The First Stepping Stone of Success for a Business Architect: Map your Customer Journey to Manage your Customer Experience
Eswar Ganesan, Atradius Credit Insurance
Designing Processes to Support Creative Businesses
Nick Cherrie, Statoil
Torbjørn Stølan, Statoil

Replicating Innovation Via Virtual Team Planning
Keith Harrison-Broninski, Role Modelers Ltd.
Enabling Modular Business Transformation Through Target Architecture Implementation
Dr. Sari Vehtari, Fortum Oyj
The Architecture of Personality - A Behavioural Framework for Change Agents
Sally Bean, Sally Bean Ltd
Integrating Data Governance with BPM
Anwar Mirza, TNT  Express
John Macdonald, TNT  Express
A Process-Led Journey to Achieving Significant Transformational Change in Australian Health Practitioner Regulation
Blake Miles, Australian Health Practitioner Regulation Agency
Tony Puah, SMS Management and Technology
Developing BPM Capabilities – Three Cases of Centers, Methods and Maturity
Michael zur Muehlen, Stevens Institute of Technology
Lunch and Exhibits
Perspective Sessions
Programme Governance and Enterprise Architecture - A Case Study
Andy Young, Credit Suisse
Capability Master Planning - Lessons EA Can Learn from Urban Design
Erik van Veldhuijzen, SPNP Consulting
Executing Meaningful Cultural and End to End Process Change:  BASE Jumping in a Large Bank
Neal Oswald,  CIBC
Kunal Chopra, CIBC
The Role BPM Plays in Large Scale Business Transformation
Frits Wiegel, Philips
Return on Modeling: The Modeling Excellence Case Study
Abdulmajeed Alhusein, Saline Water Conversion Corporation
Sandeep Johal, Leonardo Consulting
European Air Traffic Management Architecture - Using EA techniques in the SESAR Programme
Antony Vaudrey, NATS
Allen Clarke, NATS
Outsourcing Enterprise Architecture - There is More to It Than Cost Alone
Guy Van Houtte, DELA
From Framework to Implementation: Aligning Business Architecture and Process Management to Deliver Transformation
Timothy Blaxall, Zurich Insurance Services
Data as the Enabler of Continuous Process Improvement at Vaisala
Arto Puukko, Vaisala
Teemo Lehto, QPR Software
Changing the Way we do Things Around Here: Dealing with the Hard and the Soft Stuff
Sasha Aganova, MetaPower Inc.
Networking Break & Exhibits
Relocating Enterprise Architecture from IT to Business Strategy
Daniel Phelps, VocaLink, UK
Instruments of a Socio-Technical Architect
Sander Meijer, NS (Dutch railways)
Architecture and Business Improvement at Shell
Anthony Conlin, Shell
Andreas Frangou, Shell
Process Ownership as a Catalyst for Business Transformation
Filip Hendrickx, AE NV
How Do You Actually Design a New Process? – Surprising Truths and Practical Techniques
Alec Sharp, Clariteq
Drinks Reception & Exhibits
 Wednesday, 18 June 2014 • CONFERENCE DAY 2 & EXHIBITS
PLENARY KEYNOTE: Enterprise Architecture in the Boardroom
Daryl Wilkinson, Nationwide Building Society
 Hands on EAInnovations in EABusiness 
BPM Insights from Leading PractitionersBPM Insights from the Gurus
Sustainable Success with Lean EA Initiative
Claus Thorsen, PANDORA 
Søren Staun, byBrick Management
Designing Experiences with Outside-In Architecture
Milan Guenther, eda.c
Mike Clark, Business Designer
Aligning Efforts Using a Lean Data-Driven Business Rhythm
Yuval Dvir, Skype
BPM Success Grows Faster When Bottom-Up
Eduardo Gonzalez, adidas      
Business Processes, Rules and Decisions Expert Forum
Moderator: Michael zur Muehlen, Stevens Institute of Technology
Ron Ross, Business Rule Solutions, LLC
Silvie Spreeuwenberg
Juergen Pitschke, BCS
Networking Break & Exhibits
Re-Organizing the Dutch Long-term Health Care System - An Architectural Perspective
Dr. Marc Lankhorst, BiZZdesign
Connected World: Pivoting an Enterprise
Philip Hellyer, The Carphone Warehouse
Architecture and Innovation: The Business Architecture in Transition
M.E. Postma, Eneco Supply B.V.
Process Governance: Cohesion and Legitimacy for Process Management
Ronaldo Azeredo, Inmetro
André Rodrigues, Inmetro
The Emergence of the Intelligent Business: Why Combining Real-Time Analytics and Process will Lead the Competitive Revolution
Theo Priestley, Software AG
Lunch and Exhibits
Perspective Sessions
EA Tools in Planning and Prioritisation - Early Experiences
Christel Bekkum, The Western Norway Regional Health Authority
The Power of Principles
Graham McLeod


Business Architecture: Are we There Yet? A Panel Discussion
Moderator: Chris Potts, Dominic Barrow
Roger Burlton, BPTrends Associates
Sally Bean, Sally Bean Ltd
Eswar Ganesan, Atradius Credit Insurance
Kunal Chopra, CIBC
Enabling Value by Processes:  Centralize to Establish, Distribute to Optimize
Viktor Petermann, Swedbank
Mastering Business Modeling
Dr. Jürgen Pitschke,  BCS
Useful Enterprise Architecture -  Just Enough, Just in Time
Marco Kelderman, Loyalis Insurance Ltd.
René Borger, Loyalis Insurance Ltd.
On a Page, On a Whiteboard, On the CIO Agenda - Successful Techniques to Create Compelling Communications
Martin Sykes, Microsoft

Business Design in the Digital World: Are you an e-Leader? 
Professor Sharm Manwani, Henley Business School
Applying Process & Integration Technologies to Deliver Value and Efficiency
Henry Cressey, Cambridgeshire Fire & Rescue Service
Graham Stagg, Cambridgeshire Fire & Rescue Service
Use a School of Fishbones to Analyze and Resolve Process Issues
Grace Duffy, Management & Performance Systems
Networking Break & Exhibits
From Strategy to Large-Scale Change Program - Using Enterprise Architecture
Jorma Myyryläinen, Tieto Group Ltd.
Jussi Jutila,  Isatalo Oy
Developing the EA Baseline - How to Prevent it Absorbing All the Available EA Effort
John Estdale, IT Architecture Specialists Ltd
Viable System Model Meets Enterprise Architecture
Alberto Manuel, Process Sphere
Making BPM Work in a Highly Competitive Industry
Sadique Salim, GrameenPhone Ltd
BPM and Quality Management: Opportunity for Win-Win!
John Hemington, Elanmead Ltd
Conference Close
Chris Potts, Dominic Barrow
Roger Burlton, BPTrends Associates

2-3 Delegates 10%
4-5 Delegates 20%
6+ Delegates 25%  
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